![]() It's about introducing Hall Wines to millions of Amazon's existing customers, according to Zappelli. What's more is, Hall Wines doesn't sell a large volume of the other wines it's offered on Amazon site either. ![]() Jeff Zappelli, director of memberships for Hall Wines, said the winery sells out of the Kathryn Hall when it offers it on Amazon, but the reality is, it's a rare wine and there aren't many bottles for sale to begin with. Hall Wines, a winery in California's Napa Valley, sells several bottles of wine through Amazon, including a $125 Kathryn Hall Cabernet Sauvignon. It frees Amazon from the responsibility of delivering such products, which can be difficult given the regulation and care needed to ship items like alcohol and artwork.Īmazon gets to show off a selection of products and its partner sellers, in theory, gets the eyes of Amazon's millions of customers.Īmazon Wine adds professional photography and dynamic shipping to its product pages. In the case of wine and art, however, sellers manage all the shipping themselves. Typically, sellers can even use Amazon's large network of warehouses to make its deliveries. Third-party sellers pay a small revenue-sharing fee for each item sold on Amazon's site. The platform lets Amazon open up product categories without actually managing the inventory. The third-party marketplace is a good way to dive in. Although these products aren't the easiest to sell through the Internet - Amazon knows that from past attempts - it's worth the effort for the company. ![]() Still, it's a natural path of evolution for a company that strives to sell all things to all people. It's a far cry from Amazon's typical offerings, which began with discounted books and expanded to thousands of items - all sold at bargain prices with free shipping. Peter Faircy, Amazon's vice president of marketplace.
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